New Places, New Faces in Wholesale

The new office space at the Public Wholesale Outlet is triple in size of the former builidng and will provide a more comfortable setting for customers.

The Public Wholesale Outlet has recently seen some major changes which should help improve your experience.

We’re proud to add Rick Page as sales manager in the Wholesale Outlet.

Rick has been with the Waikem Auto Family for 30 years, and he said he is excited to bring his experience to a new Waikem field. Rick said his favorite part of his job is working with people and helping them purchase their next vehicle.

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Local military family wins a Kia Soul


Jonathan and Mimsel Riley of Massillon pose next to the 2012 Kia Soul they won Friday in a national giveaway.

Jan. 27 was a special day in the Kia Showroom, because we were able to give a local member of the U.S. Air Force a brand new car!

Jonathan and Mimsel Riley of Massillon were presented a 2012 Kia Soul Friday. The two were the national grand prize winner of the national “Gotta Getta Soul” Sweepstakes that was sponsored by Stage Store Inc. in conjunction with the U.S. Polo Association.

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Ford, Honda earn top confidence picks


The words “Ford” and “Honda” mean confidence in the minds of consumers, according to a recent study of automotive brands.

Story compliments of

DETROIT — Toyota, Ford and Honda continue to maintain the top three spots in a survey of consumer perceptions about automotive brands, but their lead over other brands is shrinking, Consumer Reports says.

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Check out the new NASCAR Ford Fusion

If Tuesday’s debut was any example, the “S”  and “C” are coming back to NASCAR.

Of course NASCAR stands for National Association for STOCK CAR Racing, but the Stock Car look and feel has sadly disappeared from the sport in the past decade.

Ford is bringing it back though thanks to the unveiling of the 2013 Ford Fusion, which you should see in Daytona in 2013. Ford said it aimed to bring its brand identity back, and they hope to be the face of the sport looking forward.

The Fusion looks just like the one you’ll see on the highway, and it’s getting rave reviews from NASCAR journalists. (Click here and here)

It’s going to be tested throughout this year so it’s ready for Daytona next year.

Something tells us Carl Edwards and Matt Kenseth will look good behind wheel of this beauty.

What do you think? Will this Fusion bring the stock back to stock car racing? Will this car change your opinion about the sport or your favorite driver?

Testing a vehicle in the winter

Car dealers don’t wait by the radio waiting to see if they get a snow day, because car dealers don’t get snow days.

January and February are not Ohio’s best months weather wise, but our experts say there are benefits to test driving a vehicle on a typical Ohio winter weather day.

The number one rule has to be safety first, according to used vehicle manager Jorge Cerrezuela. Don’t come to the dealership if there is a snow driving ban or severe weather. If there is a little bit of cold or snow and the conditions are not averse to driving, there are some benefits to taking a test drive.

  1. If you have a treacherous driveway, a job in the snow belt, or you like to take a vehicle outdoors, you can test it on a colder day with light precipitation to see how it handles an Ohio winter.
  2. Testing in the winter will help you determine if you can live with front or rear wheel drive, or if you would rather purchase an all wheel drive model. 4WD and AWD vehicles can also be put to the test when you test on a winter day.
  3. Testing in the winter lets you know if the vehicle can handle Ohio’s winter.
  4. Testing in the winter lets you test all winter related functions of a used vehicle, including wipers, traction control, tires, heater, fluid levels. (Note: The Waikem Auto Family Service staff also inspects all these functions before we place the vehicle on the dealership lot).

But just remember to be safe and don’t put yourself in harm’s way. If you are ready to test drive today, don’t hesitate to set up an appointment, we’ll have the vehicle clean, warm and ready when you arrive!

Top manufacturers make news in Detroit

Hyundai, Ford, Honda and Nissan all made news Tuesday at the Detroit Auto Show, debuting or confirming updates to some of the most popular vehicles on the road today.

The Mustang enthusiasts will absolutely love this news: 50th anniversary Shelby Mustangs!

Ford rolled one out Tuesday afternoon, and announced it will come in three packages, GT500 Super Snake, GT350 and GTS. The vehicle will feature gold stripes on white or black paint, custom design in the interior, special wheels and a unique VIN.

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Hyundai, Ford and Nissan shine at Detroit Auto Show

Hyundai, Ford and Nissan got off to fast starts at the Detroit Auto Show Monday, making the biggest news of the early portions of the show.

The Hyundai Elantra was maybe the biggest winner of the day, as it was named the 2012 North American Car of the Year.

The Elantra was chosen by a panel of 50 automotive journalists from the U.S. and Canada.

Ford also had a big day, which included the debut of the 2013 Ford Fusion. The four-door sedan will come in gas, hybrid and plug-in options, and the EcoBoost, 1.6 liter engine is expected to receive 26 mpg in the city and 37 mpg in the highway.

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Look what we got…

The 2012 Ford Mustang Boss 302 arrived at George Waikem Ford this week!

It’s been in high demand since Ford made the big announcement to bring this American classic into the 21st Century!

The model hasn’t been seen in 42 years, so this is truly the premier Mustang for Ford lovers who first fell in love with the American muscle of the days of yore.

The Boss 302 is a six-speed manual transmission powered with a V8 engine,  444 horsepower and 380 pound-feet of torque.

The back rear spoiler, quad exhaust system, custom-designed 19 inch alloy wheels, and cloth seats in a racing design make 302 love at first sight.

The model that arrived at George Waikem Ford came in racing red and black color, but is available in five colors total — red, orange, white, yellow and blue.

Interior cloth seats come in either black or gray trim.