Kia Soul and Kia Optima win J.D. Power Award

Picture of 2012 Kia Soul

Kia vehicles are flying out of the dealership, so it is no surprise the company is making its customers happy.

The Kia Optima and Kia Soul were named Best in Class in J.D. Power’s 2012 APEAL Study.

The APEAL Study measures how satisfied customers are with their new vehicle purchases.

The Optima has the look and feel of the expensive sports car, but it doesn’t hurt the wallet the way other sports car will.

Customers give it a perfect score for overall performance and design.

UVO, the Kia Optima’s voice activated system, has also been named the best vehicle tech.

What’s there to say about the

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Soul that hasn’t already been said. You know the Soul is the coolest and hottest car on the road today, and J.D. Power says it’s the Best in Class Hatchback for their APEAL Study.

The Soul gets a perfect score in overall quality and overall performance and design.

This isn’t the first time the Kia Soul has won an award from J.D. Power.

Learn more about these top models here.

The J.D. Power and Associates Automotive Performance, Execution and Layout (APEAL) Study examines what consumers like about their new vehicles after 90 days of ownership. Often referred to as “things gone right,” APEAL is based on eight categories of vehicle performance and design: engine/transmission; ride, handling and braking; comfort/convenience; seats; cockpit/instrument panel; heating, ventilation and cooling; sound system; and styling/exterior.

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