Ford F-150 Atlas Concept Revealed

Ford Atlas Concept

Ford F-150 Atlas Concept


The Ford Motor Company stole the show Thursday with the debut of the Ford F-150 Atlas Concept.

This F-150 concept is the future of the pickup and left onlookers speechless during its debut at the North American International Auto Show in Detroit.

“The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup,” said Raj Nair, Ford group vice president, Global Product Development. “With 36 years as America’s best-selling pickup, we are absolutely committed to setting the agenda in the truck market.”


The updated design is the main attraction. Ford will update the F-150 with a wide, chiseled grille, prominent wheel arches and a wide stance. Ford listened to what truck lovers need, as the design also touches on the functional side of truck driving. Multiple tie-down points are integrated into the cargo box walls, and a 110-volt electrical outlet is available in the cargo box to charge power tools.

The future F-150 models will also hidden extendable ramps to make any job easier. Inside, the future F-150 will be designed with lightweight leather seats, built for extended leg room over current models. New hidden storage spaces give you even more places to store places in your truck. Other features, such as glove-friendly buttons and touch screens, combine job smarts and comfort.

INFOGRAPHICS: The Ford F-150 Atlas Concept:


The New Ford F-150 Atlas Concept is even more fuel efficient than current models. It features a next-generation EcoBoost powertrain engine and introduces new technology that includes enhanced Stop-Start engine, which shuts off the engine when stopped in traffic to save fuel – and smartly suspends the feature when the truck knows it is towing.

The new new EcoBoost engine will also reduce CO2 emissions up to 15 percent.

New fuel efficient technology also includes:

  • Active Grille Shutters: Automatic shutters behind the grille stay open when extra engine cooling is needed, such as during low-speed stop-and-go driving or while working in hot weather. The shutters automatically close to improve aerodynamics when cruising on the highway at steady speeds
  • Active Wheel Shutters: Automatic shutters in the wheels are hidden to improve style at rest and low speeds, but automatically close at highway speeds to improve aerodynamics. Self-charging batteries use energy from the wheels’ motion to power the shutters
  • Drop-Down Front Air Dam: A drop-down front wind spoiler lowers at highway speeds to improve underbody airflow. The air dam is raised at low speeds to improve ground clearance – helpful for off-roading
  • Power Running Boards: Auto-deploying running boards help passengers enter the truck at rest and tuck up against the truck when it is moving to improve aerodynamics and ground clearance.

Another great new feature is the new dynamic hitch assist. A new concept of the backup camera or full car monitor, the truck and trailer are displayed on the center console. Now easily back your truck right up to the trailer or boat, eliminating the guess work of hooking a boat or trailer to the hitch.

Other features include LED headlights and tail lights, LED cargo boxes, and hidden cargo ramps.

“We wanted the concept to reflect how Ford trucks help customers in both their worlds – professionally and personally,” said J Mays, Ford group vice president and chief creative officer. “Every surface and feature in the vehicle has been crafted for purpose and capability while retaining an unmistakable Built Ford Tough look.”

Although it’s not here yet, we suggest being the first one here when the new F-150 is released. Check out all the details straight from Ford and tell us what you think!

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