This time, however, it is less about the cars themselves and more about Hyundai’s commitment to you, the customer.
Brand Keys, a New York-based brand, customer loyalty, and engagement consultancy, publishes an annual study which examines customers’ relationships with 375 different brands in 54 categories. For the third year in a row, Hyundai made the top of the list in the automotive category.
Steve Shannon, vice president, Marketing, Hyundai Motor America, has said:
“Hyundai continues to be completely committed to our customers from the moment they consider shopping for a new car, through the sales and service process. It’s rewarding to see that our efforts to exceed customer expectations results in superior long-term loyalty.”
Due in part to Hyundai’s newly redesigned vehicles’ popularity, including the Santa Fe, Elantra GT, Elantra Coupe and Veloster Turbo, Hyundai has seen growing success in 2012. A success that we predict will only improve in the future.