Kelley Blue Book has recognized Honda in their sixth annual 2013 Brand Image Awards.
Honda has been named the Most Trusted Brand, Best Value Brand, and Best Overall Brand. Kelly Blue Book bases their decisions on consumer automotive perception data from Kelley Blue Book Market Intelligence’s Brand Watch study. Brand Watch taps into more than 12,000 new-vehicle shoppers annually on KBB.com.
Honda was named the ‘Best Overall Non-Luxury Brand’ by securing the highest average score across ratings of all non-luxury models.
Jack R. Nerad, executive editorial director and executive market analyst, Kelley Blue Book’s KBB.com says:
“Honda was named Best Overall Brand by non-luxury shoppers, which speaks to Honda’s stellar reputation and brand leadership in the minds of consumers. In addition, Honda was awarded Most Trusted Brand for the second year in a row, and Best Value Brand for the third year running. Receiving consecutive awards in key categories like ‘Trust’ and ‘Value’ demonstrates the positive attributes of the Honda brand continue to resonate with the new-car buying public.”
In each category the Editors of KBB.com gave additional comments:
Best Value Brand – “Affordability, reliability and good resale value are key facets of new-car value, and Honda scores at or near the top in all three, earning from KBB.com visitors another Best Value Brand award.”
Most Trusted Brand – “This is the second year we’ve asked visitors to name their Most Trusted Brand, and it’s the second year in a row they’ve named Honda. With a reputation that precedes it and vehicles that seemingly never fail to deliver on the promise, Honda is like the perpetual motion machine of brand trust.”
Brand Image Awards: Best Overall Brand – “We saved the biggest award for last, but after its wins in the Best Value Brand and Most Trusted Brand categories, Honda’s win as Best Overall Brand among non-luxury shoppers hardly comes as a surprise. We admire the refined and reliable vehicles, but also the manner in which Honda promotes itself. You do too, apparently.”