Car Manufacturers Gear Up for the Big Game

With Super Bowl Sunday just a few days away, the manufacturers are leaking their big game commercials already Since the commercials are sometimes more exciting than the game,  the top dealers are gearing up with blockbuster ads.

HYUNDAI GETS HELP FROM THE BIG BANG THEORY’S JOHNNY GALECKI

Johnny Galecki, who plays Leonard on the Big Bang Theory, will be featured in Hyundai’s commercial for the refreshed 2014 Hyundai Elantra.

Called “Nice” Galecki is joined by comedian Richard Lewis for a flirtatious game of cat and mouse with a pretty lady

Learn more about the all-new 2014 Hyundai Elantra

KIA ENTERS THE MATRIX

“The world of luxury has been pulled over your eyes, to blind you from the truth.” With these words – and his signature trench coat and reflective sunglasses – Laurence Fishburne returns to the iconic role of Morpheus from The Matrix trilogy in a multiplatform marketing effort from Kia Motors America for the all-new K900 rear-drive luxury sedan set to premiere during the third quarter of Super Bowl XLVIII.  Modern and elegant, the K900 signals a new era for Kia, and the campaign was conceived to cause people to question everything they think they know about the brand by showing a side of luxury they’ve never seen before.

SUBARU ASKS WHAT ALL THE FUSS IS ABOUT?

Subaru follows it message of “Dog Tested, Dog Approved” again this year. A family of dogs is seen barking behind the wheel of an all wheel drive Subaru, and the camera pans  back to show the dogs barking at a fellow mail truck.

The Ford Motor Co. hasn’t announced what it’s doing, but they’ve leaked James Franco and Rob Riggle

Watch the commercials, and remember the Waikem Auto Family has all the top of models you’ll see in the big game.

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About Jeff Russ

Lead blogger and content writer for the Waikem Auto Family in Massillon, Ohio. Product specialist in Ford, Nissan, Subaru, Honda, Hyundai, Kia, and Mitsubishi models. 2008 Graduate of Kent State University with a degree in Journalism and Mass Communication. Married to wife Christina. Resides in Cuyahoga Falls, Ohio

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