There are few vehicle more highly anticipated than the 2015 Ford F-150. Now, Ford says “You Test It.” Ford is looking for truck buyers to take an all-new F-150 through their daily commute before it hits the showroom.
Ford is launching the “You Test” campaign, in which actual Ford F-150 drivers and fans could win the opportunity to sit behind the wheel of the all-new 2015 F-150 before nearly anyone else in the world. By visiting BuiltToughTest.com, customers can tell Ford how they would test the toughness of the new F-150 pickup – maybe through a grueling off-road challenge, or even through the daily routine of a demanding job site.
“We prove every day our trucks are Built Ford Tough – now we’re asking truck customers to help us prove it too,” said Eric Peterson, Ford F-150 marketing manager. “We’re looking for people who know how to punish a truck. Built Ford Tough isn’t just a tagline; it’s the philosophy that drives us every day to make the best trucks out there, and it’s what has made F-Series the No. 1 truck for nearly 40 years.”
Up to five winners will be selected to spend a week behind the wheel. A document crew will follow you as you go through the real world test. Entries must be received by May 31, winners will be selected before Sept. 1.
The new,lighter 2015 Ford F-150 debuted in January at the Detroit Auto Show. Highlights include a new aluminum body that reduces weight by 700 pounds. Other highlights include the all-new 2.7 liter EcoBoost V6 Engine, trailer hitch assist, and other features that cater to the worker. Read our review.
Visit Ford’s YouTube page to learn more about the Ford F-150.