Ford Recreating Empire State Building Promotion

The 2015 Ford Mustang was a big hit at the 2014 Cleveland Auto Show.

The 2015 Ford Mustang was a big hit at the 2014 Cleveland Auto Show.

 

In 1964, Ford celebrated the debut of the Ford Mustang by placing one atop the Empire State Building. As they celebrate the grand debut of the 50th Anniversary model, Ford is recreating the promotion.

The Ford Motor Co. announced Tuesday it will place the 2015 Ford Mustang Convertible atop the Empire State Building in the New York Skyline. The all-new convertible model will sit atop the New York City skyline for 54 hours starting on April 16.

“New York is one of the greatest cities in the world, and it’s the place where the Ford Mustang story began 50 years ago,” said Mark Fields, Ford chief operating officer. “We’re thrilled to be visiting the architectural landmark that has been the heart of the Manhattan skyline for 83 years with the newest generation of the car that is the soul of Ford Motor Company.”

In 1965, Ford placed a Mustang Convertible atop the Empire State Building. They are recreating the stunt on April 16 to celebrate the launch of the 50th anniversary model.

In 1965, Ford placed a Mustang Convertible atop the Empire State Building. They are recreating the stunt on April 16 to celebrate the launch of the 50th anniversary model.

Putting a car on the 86th floor of one of New York’s most iconic buildings is no easy task. Ford says no portable crane can reach that high, and helicopter delivery is also out of the question. Therefore, Ford says elevators are the only option, and engineering experts are using computer data to find the right cuts so everything can be easily tucked in.

“It is a privilege to celebrate the new Ford Mustang, to bring together our two iconic brands, and to make new history with Ford,” said Empire State Realty Trust Chairman, President and CEO Anthony E. Malkin. “The Empire State Building and Ford Mustang are both historic innovators – today, as in the past.”

The 2015 Ford Mustang debuted in at the North American International Auto Show in Detroit on Jan. 2014. We saw it for the first time in Cleveland in February 2014. Redesigned in and out, this may be the most import Mustang of all time.

Design-wise, the 2015 Ford Mustang features a trapazoid grille, thin swooping headlights, and the return of the fastback with a sleek profile and sloped windshield and rear glass.

VIDEO: 2015 Ford Mustang at the Cleveland Auto Show

Learn more about the 2015 Ford Mustang.

 

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