About Jeff Russ

Lead blogger and content writer for the Waikem Auto Family in Massillon, Ohio. Product specialist in Ford, Nissan, Subaru, Honda, Hyundai, Kia, and Mitsubishi models. 2008 Graduate of Kent State University with a degree in Journalism and Mass Communication. Married to wife Christina. Resides in Cuyahoga Falls, Ohio

Waikem Associates Support Cystic Fibrosis Fundraiser

Parts Department Associate Adam Longwell again hosted the Kendall's Krew luncheon in support of his daughter Kendall who has Cystic Fibrosis.

Parts Department Associate Adam Longwell again hosted the Kendall’s Krew luncheon in support of his daughter Kendall who has Cystic Fibrosis.

The Waikem Auto Family Associates showed support for a fellow co-worker again this year.

Thursday was our annual luncheon for Great Strides, the biggest CF fundraiser of the year. Adam Longwell is an associate in our parts department whose daughter Kendall has Cystic Fibrosis. So every year we come together to raise money for Kendall’s Krew.

Continue reading

2015 Ford Escape Among Least Expensive Vehicles to Insure

2015 Ford Escape

The new 2015 Ford Escape is among the top ten least expensive vehicles to insure.

The 2015 Ford Escape is the tenth least expensive vehicle to insure. That’s according to insure.com, who released its annual list this month. Crunching all the numbers, the experts find that the Escape will save you money every month.

Specifically, insure.com named the Ford Escape S 2WD model as number ten overall, eith a  $1,190 average premium. Insure.com calculates the average insurance rates of the six largest carriers — Allstate, Farmer, Geico, Nationwide, Progressive and State Farm.

Continue reading

Ford Edge Among Least Expensive Vehicles to Insure

The 2015 Ford Edge, seen here at the Cleveland Auto Show, is among the least expensive vehicles to insure.

The 2015 Ford Edge, seen here at the Cleveland Auto Show, is among the least expensive vehicles to insure.

The Ford Edge is one of the least expensive cars to insure. That’s according to Insure.com, who released its annual list this month. Taking the average rates of the six largest carriers — Allstate, Farmers, Geico, Nationwide, Progressive and State Farm, the Edge was the eighth cheapest car to insure among all vehicles.

Specifically, Insure.com used the Ford Edge SE 2WD model, which cost on average $1,176 to insure. To go even more specific, the Canton-Akron-Cleveland Area was the second least expensive area in the country to insure a vehicle, 31 percent less than the national average.

Continue reading

Ford Expands in Cleveland

The 2.0 Liter EcoBoost is bringing improving the local economy and bringing jobs to Northeast Ohio.

The 2.0 Liter EcoBoost is bringing improving the local economy and bringing jobs to Northeast Ohio.

The Ford Motor Co. has expanded its Cleveland Engine Plant with the production of two all-new EcoBoost engines in Northeast Ohio. This means more jobs and more money flowing into the area thanks to Ford.

Ford announced the production of the all-new twin-scroll 2.0 liter and 2.3 liter EcoBoost engines during a press conference Friday during the 2015 Cleveland Auto Show.

Continue reading

Mitsubishi Brand Shines in JD Power’s Vehicle Dependability Study

Great models like the 2015 Mitsubishi Mirage has pushed the brand up in vehicle dependability.

Great models like the 2015 Mitsubishi Mirage has pushed the brand up in vehicle dependability.

The Mitsubishi brand stood out in this year’s J.D. Power Vehicle Dependability Study. As a whole, the brand exceeded the industry’s average for customer satisfaction and leaped ten spots overall in this year’s rankings.

The J.D. Power Vehicle Dependability Study examines problems experienced during the past 12 months by original owners of 2012 or new vehicles. Scores are determined by the number of problems experienced per 100 vehicles. The lower the score the better.

Continue reading

Car Care Tips for Winter 2015

If this morning was is any indication, January and February 2015 are going to be tough on your car. With the cold weather, possible heavy snow and ice, it’s not going to be an easy commute.  To stay safe on the roads, Waikem fixed ops director David Sams has a list of tips to help you stay safe on the roads.

1. Check wiper blades to make sure they are in good shape. Be sure to check the rear wiper on vehicles that are equipped with one.

2. Be sure washer fluid in tank is filled with a winter solution that protects to -20 degrees or more.

Continue reading

2015 Ford Taurus Among Best Unexpected Family Cars

The 2015 Ford Taurus was voted one of cars.com's best unexpected family cars.

The 2015 Ford Taurus was voted one of cars.com’s best unexpected family cars.

The 2015 Ford Taurus was voted one of the top five “unexpected family cars” by a parent test driver with three children writing for cars.com.

Their writer has a preschooler and twin infants. Cars.com asked her to test drive cars that wouldn’t be considered “family cars,” so no crossovers, vans or SUV, and then pick her five favorites. The Taurus made the list because plenty of car seats can fit comfortably and there is plenty of room for those cargo needs that come with having kids.

Continue reading

The End of the December 2014 Will the Best Time to Buy a Car

The last week of 2014 will be the best time all year to purchase a vehicle. Automotive experts anticipate large incentives, deep discounts and plenty of customers to visit the showroom from Dec. 26 through Dec. 31.

“With manufacturers motivated to end the year strong, dealerships eager to lower their inventory levels, and brand specialists/managers motivated to hit sales targets, it provides car buyers with negotiating opportunities,” says thestar.com.

If you are in the market to purchase or lease your next vehicle, you would be mistaken to wait until January to drive home in your next vehicle. Last year, True Car reported that New Year’s Eve 2013 was the best day all year to save money on a new car.

VIEW OUR LATEST SPECIALS

Save up to $2,500 on this great 2014 Kia Soul at Waikem Kia

Save up to $2,500 on this great 2014 Kia Soul at Waikem Kia

So why Dec. 26-31? There’s a number of reasons actually:

Continue reading

2015 Ford Mustang is North American Car of the Year Finalist

The 2015 Ford Mustang is one of three vehicles competing to win the prestigious North American Car of the Year Award.

The 2015 Ford Mustang is one of three vehicles competing to win the prestigious North American Car of the Year Award.

The 2015 Ford Mustang was named one of three vehicle to compete for the 2015 North American Car of the Year Award. It was completely redesigned for the new year with innovative style and great new technology inside and out. We’ll find out if it has won America’s most prestigious automotive awards in Jan. 2015.

Continue reading

Waikem Mitsubishi Celebrates 25th Anniversary

Waikem Family Members Craig, Doug and David Waikem stand with Gayu Uesugi, Chariman of the Board and CEO of Mitsubishi Motors North America, to celebrate Waikem Mitsubishi's 25th anniversary.

Waikem Family Members Craig, Doug and David Waikem stand with Gayu Uesugi, Chariman of the Board and CEO of Mitsubishi Motors North America, to celebrate Waikem Mitsubishi’s 25th anniversary.

 

Waikem Mitsubishi celebrated its 25th anniversary Thursday with a special honor from Mitsubishi North America.

Gayu Uesugi, Chariman of the Board and CEO of Mitsubishi Motors North America, and other representatives from Mitsubishi Motors North America visited our Massillon showroom on Thursday to meet the Waikem Family and congratulate them on selling Mitsubishi cars since 1989. The family received a plaque and a banner that reminds everyone of Mitsubishi’s core principle: Ichimai-iwa — “Monolithic Solidarity” or “One Rock.”

“Everybody in the organization shares the same goal and works together to achieve our goal of success and growth,” the banner says.

Continue reading