Kelley Blue Book has recognized Honda in their sixth annual 2013 Brand Image Awards.
Honda has been named the Most Trusted Brand, Best Value Brand, and Best Overall Brand. Kelly Blue Book bases their decisions on consumer automotive perception data from Kelley Blue Book Market Intelligence’s Brand Watch study. Brand Watch taps into more than 12,000 new-vehicle shoppers annually on KBB.com.
Honda was named the ‘Best Overall Non-Luxury Brand’ by securing the highest average score across ratings of all non-luxury models.