Waikem Subaru Caring for the Children Event

On Saturday the 20th, we “shared the love” with Pathway Caring for Children at our Waikem Subaru showroom. They are one of the five charities that new Subaru owners can choose from, once chosen Subaru will donate $250 for every new Subaru that is either purchased or leased this month. Continue reading

Waikem Featured in About Magazine

Waikem was voted favorite place to buy a car in About Magazine.

Waikem was voted favorite place to buy a car in About Magazine.

The Waikem Auto Family was voted the Favorite Place to Buy a Car in the September 2013 edition of About Magazine.

About, a Stark County Publication, says that dealership trust factored in heavily in the vote.

“Buyers are looking for a dealer that is known and respected in the community for being fair and honest,” About says.

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Review: 2014 Subaru Outback

The 2014 Subaru Outback builds off last year’s updated model. With some new features at each trim level and the continued reputation of safety, the Outback is still one of the top picks.

The Outback had a big update last year, so there’s just some slight updates in 2014. So what’s new? The 2014 Subaru Outback 2.5i Premium model now comes with heated seats. The 2.5i Premium also comes with features including 17-inch alloy wheels, foglights, rear privacy glass, heated mirrors, windshield wiper de-icer, power seats, and leather steering wheel.

The 2.5i Premium also features available options that include a backup camera and navigation, options previously reserved only for the only the more expensive limited trim.

Add in the new heated seats, and this is a lot of car.

Subaru’s EyeSight Safety Technology is now an available offer on the 2.5i Premium. EyeSight was introduced in 2013 and this is a great new tech system that integrates Adaptive Cruise Control, Pre-Collision Braking and Vehicle Lane Departure Warning.

WATCH OUR VIDEO: 2014 SUBARU OUTBACK

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2013 Toyota RAV4 Fails Safety Test: Now What?

The redesigned 2013 Toyota RAV4 has received a rating of “poor’ in the IIHS small overlap test.

According to Automotive News, this test simulates what happens when a driver crashes the left front quarter of a vehicle into an object such as a tree, telephone pole or another car. Small overlap test examines how well a vehicle handles 40-mph frontal collisions.

According to IIHS and Automotive News, the RAV4’s driver’s space was “seriously compromised by intruding structure, and the dummy’s left foot was trapped by crushed and buckled sheet metal in the footwell.”

The institute also said the seat belt allowed “excessive forward movement of the dummy’s head and torso, contributing to the head hitting the instrument panel.”

Watch the video: 2013 Toyota RAV4 fails small overlap crash test:

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Review: 2013 Subaru BRZ

The 2013 Subaru BRZ is a pure sports car introduced to rave reviews this year. It’s the first rear wheel drive in the Subaru line, break from the traditional Symmetrical All Wheel Drive from the Subaru lineup. It has been one of our fastest-selling vehicles across the dealership, and it’s easy to see why. With cutting edge style, 200 hp Boxer engine, choice of transmission, and a trophy case full of awards, it’s easy to see why this is one of the top selling sports cars already.

So what makes the Subaru BRZ so great? Subaru developed the rear-wheel drive BRZ with the fundamentals of sports car design in mind: low vehicle weight, an ultra-low center of gravity and precision steering. Utilizing Subaru’s new naturally aspirated 200 horsepower horizontally opposed (BOXER) engine design, the BRZ is a sports car that does not sacrifice everyday comfort and practicality.

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Waikem Offers Discounts to Recent College Graduates

The Waikem Auto Family congratulates all the area college students who will be graduating this month.

Along with the degree and the new job, one of the benefits of graduating college is the great special rebates you are now eligible for on  a new car.

Recent College Graduates receive a special discount at all 7 Waikem Franchises. Scroll down to find out what your favorite franchise offers to a recent college graduate.

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Study Show Northeast Ohio has Lowest Used Car Prices

 

Waikem-Auto-Family-Massillon-Used-Car-Sign

Northeast Ohio dealerships like the Waikem Auto Family in Massillon, Ohio, report the lowest prices of used cars in America, according to NADA.

The National Automobile Dealers Association and CarGurus.com say Northeast Ohio is the most affordable area to buy a new used car.

NADA and Cargurus.com recently released it study earlier this month, reporting that if you are looking for a used car in Northeast Ohio,  you are getting one at the lowest cost in the country. According to their study, used cars in Cleveland, Ohio, cost on average nearly 6 percent less than the national average. Used cars in Akron, Ohio, cost 4 percent less than the national average. Many other Great Lakes Cities, such as Buffalo, NY, Detroit, MI and Toledo, Ohio, also made the list of least expensive cities to buy a new car.

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Waikem Featured in the Wall Street Journal

Doug-Waikem-Wall-Street-Journal

Doug Waikem,. co-owner of the Waikem Auto Family, was featured in the Wall Street Journal on Feb. 21, 2013.

Doug Waikem’s innovative business strategy has again earned him a story in the Wall Street Journal.

Waikem, the co-owner of the Waikem Auto Family, was featured in the Feb. 21 edition of the Wall Street Journal, in a feature story about dealers coming up with new ways to find used cars. In general, the Wall Street Journal says it is a great time to be a consumer, and customers get more than ever for their trade.

“I am spending more time now trying to buy cars than sell them,” Doug Waikem tells the Wall Street Journal.

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